Welcome to the next post in my ongoing mompreneur series! Today I will be showing you how adding a little personal gift into your mom biz could make a huge difference! Read on hot mama!
Add A Personal Gift To Your Mompreneur Business
As an entrepreneur, you naturally want to establish a close bond with your clients, partners and leads. In the business world, building up a personal connection to the people you rely on in your everyday work, whether to purchase an item, help you to establish a strategy or supply with the necessary gear, is key to a positive impression. More often than not, entrepreneurs forget to add a personal touch to their business interactions. It might seem easy to get lost in the work routine and forget about the people around you. So that’s why bringing back the concept of the personal gift is crucial to your business survival.
Skills are not enough; you need to secure a personal connection
Admittedly, let’s get things clear from the start. You need a gift, but you also need to have the relevant skills for your business. Whether these relate to programming or bookkeeping, you need to remember that no personal gift can compensate a lack of skills. But similarly, being skillful and experienced is not enough to build a personal connection with your target audience. You need to add a sweet little gesture to bring back a sense of humanity into business transactions.
For loyal customers and partners
When there is a sense of loyalty that is established between you and your audience, whether from customers or partners, you will need to look for present ideas that can leverage the brand advocacy of your contacts. A simple touch such as a brand mug is a good idea to get them talking about your company naturally. You can also offer to sponsor your customers or partners activities, such as offering custom t-shirts for the in-house sports team, for example. Ultimately, you should reward their loyalty with regular discounts and offers too.
For new leads at an event
If you’re planning an event, there’s nothing better than looking for original and personal giveaways to attract and impress the audience. For all-day events, people tend to prefer elements that can help them to go through the day, aka a sweet snack or maybe some pens and paper. If you’re looking to attract people to your stand, you will need to consider offering refreshments as well as fresh foods, such as ordering a breakfast pastry buffet with hot drinks in the morning, for instance, and offering a small sandwich in a branded bag at lunchtime.
For new clients
Last, but not least, there’s the new client who has just passed an order and whom you want to retain. You’ve got a lot of options to make things feel more personal here. You can add a thank you card to the parcel, for instance, if there is a delivery planned. For businesses that are likely to get several orders from the same client throughout the year, such as takeaway or beauty products, you can pack a discount card to encourage future orders. Another good idea is to add samples of your other products so that you can help your clients to discover your full range.
In short, don’t believe the idea that the digital revolution has removed the need for a personal and human touch. Now, more than never, you need to remain your audience that they are more than a buyer to you. Are you ready to take over the mom biz world? Go and rock it mama!
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A collaboration 🙂