Hey Mamas, How’s it going?
Are you currently or are you looking into becoming an awesome mompreneur? Then this post is so for you!
So, You Want To Be A Mompreneur? Avoid These 3 Mistakes
There’s no greater or nobler calling in life than being a parent. But if there’s one thing that parenthood does to a woman, other than giving her a profound sense of love and purpose that she had never previously thought possible, it’s giving her renewed sense of perspective. Motherhood represents a complete and irrevocable change to a woman’s psychology and the myriad of things that used to keep her awake at night simply pale in comparison to the sense of duty, responsibility, and accomplishment that comes with being a Mom. With this in mind, it’s no surprise that many women are reluctant to return to the workplace, especially against a backdrop of prejudice, discrimination, and mistrust toward new mothers. It’s even more difficult as a single mom, our place is home with our children, otherwise, there will be no parent to actually raise them. So, insert amazing new mompreneur title here!
In lieu of returning to work, many new or single mothers opt instead to develop their own businesses, thus becoming… mompreneurs. The women who choose to do this are trailblazers and should be commended for taking their futures (and those of their families) into their own hands. That said, the path of the momtrepreneur is perilous and full of pitfalls. In order to be a successful mompreneur, it’s vitally important to steer clear of these common mistakes…
Failing to find the balance
Like any self-employed person, a mompreneur walks a fine line in giving both her child and her business the attention they deserve, finding new routines to suit their dual role. Nearly all new mompreneurs dedicate too much time to their nascent businesses. While the first year of any business is a period of unparalleled hard work, but most new entrepreneurs don’t have to balance their commitments to their businesses with safeguarding another little life.
As a result, many new mompreneurs find themselves losing sleep, taking too little time to themselves and inevitably burning out.
Taking too much on themselves
Any business, especially a new business, wages a constant war against escalating overheads. Employees are one of the biggest overheads for a new business, and it can be tempting for new mompreneurs to try to do everything themselves. This is, however, the epitome of false economy. Taking on too much yourself will impede your business’ growth and make the who enterprise lonelier and more stressful than it needs to be.
A strong team will make your business a more enjoyable endeavor while facilitating real and lasting growth. If you’re hard pressed for cash, consider recruiting within the pool of Moms with whom you mix socially. They may appreciate the opportunity, even if you can’t pay them too much at the start. You can collaborate with them using free collaboration software like Slack and Asana and give them pay stubs using a check stub maker. When you’re business grows to new heights, you’ll be glad to have your team behind you.
Failing to outsource
Once again, the understandable desire to drive down overheads can lead to some wrongheaded decisions. While entrepreneurs are dynamic and multi-talented people, it’s important to realize that you can’t do everything yourself and some things are best left to the professionals. Digital marketing, for instance, may seem easy for the social media savvy but while nearly everyone knows how to create a presence and cultivate a following on social media, an outsourced digital marketing consultant will be able to help convert your online following into profitable business interest.
Avoiding these 3 missteps will be huge when creating your own home business. Always remember that you are doing something amazing, brave, and ultimately, what is best for your family. I hope these insights will help you soar high on your mompreneur adventures.
A collaboration 🙂
Love, Jess XO